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5 Must-Buy Korean Beauty Brands in Japan! Hottest Masks of numbuzin, Torriden & More

7th December 2023
Korean Beauty @ Rakuten

To get Korean makeup and skincare products, it’s not a must to purchase in Korea! Recently, many Korean beauty brands have been well-loved by the Japanese, hence numerous lesser-known makeup brands have opened their official stores in Japan with exclusive sets and gifts!

With a wide array of local Japanese cosmetics, Korean Beauty Brand’s competitive pricing and substantial discounts make flying to Korea or settling for pricey local agents unnecessary. Learn the art of overseas shipping and enjoy the best of both worlds!

💡 Read More : Shop Rakuten Japan Super Sale! Up to 50% Off Products and Earn 10x Points Rebate with JPY500 Off Coupon!

Table of Contents
Must-Buy Korean Beauty Brands in Japan
Olive Young-Torriden
How to Shop from Rakuten JP & Ship to Malaysia

💡Note: Many products are shipped from Korea to Japan. Avoid purchasing from a single store exceeding JPY 10,000 to prevent potential customs issues!

5 Must-Buy Korean Beauty Brands in Japan

5 Must-Buy Korean Beauty Brands in Japan 2. Dr. G

Dr. G

Founded by Dr. Ahn Geon-Young, Dr.G is known as the “Number One Korean Pharmaceutical Brand” invented by Gowoonsesang, the greatest medical beauty group in Korea.

The brand emphasizes natural ingredients and scientific research. Their moisturizers, Red Blemish Soothing Cream and sunscreen consistently topped Olive Young’s charts.

5 Must-Buy Korean Beauty Brands in Japan 2. Dr. G

Hot Item:🔗Dr.G GREEN MILD UP SUN ESSENSE SPF50+ PA++++ (50ml)

Featuring a high level of UV blocking effect with an SPF50+ PA++++ rating, the sun essence contains sensitive skin-friendly zinc oxide.

Also provides a 5-layer protection for the skin with a firm barrier protection.

JP Price:RM58.73(JPY1,828)

5 Must-Buy Korean Beauty Brands in Japan 3. Olive Young - Torriden

Olive Young – Torriden

A brand under Olive Young which is known for its refreshing, non-greasy, and cost-effective products suitable for all skin types.

Popular for its 3-second hydration and 5D technology with low-molecular-weight hyaluronic acid, all products are fragrance-free and alcohol-free, also past sensitivity tests.

5 Must-Buy Korean Beauty Brands in Japan 3. Olive Young - Torriden

Hot Item:🔗Dive-In Low Molecule Hyaluronic Acid Mask Sheet 10P

A highly moisturizing and closely adhering mask, with Dive-In serum and a skin-friendly mask sheet.

A go-to product loved by many influencers and editors for rescuing dehydrated skin.

MY Price (Proxy Shopping):RM66 / 5P

JP Discount:RM69.20(JPY2,150)/ 10P
*Get a set of 5 specified masks free by purchasing any Torriden product in Super Sale!

5 Must-Buy Korean Beauty Brands in Japan 4. CLIO


The 20-year mid-priced makeup brand is represented by IVE’s Yujin which focuses on translucent and refined looks to show self-confidence inside every girl.

Bestselling products include Kill Cover High Glow Cushion and million-selling Blur Tint which has Chiffon and Dewy style.

5 Must-Buy Korean Beauty Brands in Japan 4. CLIO

Hot item: 🔗CLIO 10-Color Pro Eye Palette (#100)

The essential eye makeup features 10 unique sparkling glitters with excellent adherence and no fallout!

Purchase #100 limited edition “Glitter Shower” during the Super Sale and receive a free eyeshadow brush!

JP Price:RM93.02(JPY2,890
*Enjoy a 30% points rebate during Super Sale!

5 Must-Buy Korean Beauty Brands in Japan 5. numbuzin


A highly renowned skincare that was recognized as the top skincare product by numerous Korean beauty YouTubers in 2021!

Named after numbers 0 to 9, each collection has unique benefits and features. The hottest No. 3 Smoothing and Nourishing Essence and Mask is dubbed as an affordable alternative to “SK-II miracle water + Esteé Lauder little brown bottle,” for its anti-aging, lifting, pore-refining, and brightening effects!

5 Must-Buy Korean Beauty Brands in Japan 5. numbuzin

Hot Item:🔗numbuzin No.3 Tingle-Pore Softening Serum Mask Sheet 8 Sheet

Tingle Pore Complex deeply penetrates your skin to deliver active ingredients that contain fermented ingredients from Pitera to add radiance and even tone to the skin!

MY Price (Proxy Shopping):RM57 / 4 Sheet

JP Price:RM54.74(JPY1,700) / 8 Sheet
*Get a set of 5 specified masks free with orders JPY5000+ in Super Sale!

Note: Many products are shipped from Korea to Japan. Avoid purchases exceeding JPY10,000 for each stores to prevent potential customs issues; product prices, quantities etc. may change due to sales. All subject to change. We do not own any of the pictures above nor affiliated with the brands mentioned. All credits are due to all of the brands featured in the article unless otherwise specified.

How to Shop Korean Skincare & Cosmetics from Rakuten JP and Ship to Malaysia

Step 1:Go to Buyandship website to log in or register as a member.

Rakuten Japan Shopping Tutorial 1: Visit Buyandship and register as a member
Rakuten Japan Shopping Tutorial 2: fill in your details and sign up on Buyandship

Step 2:Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.

Step 3:Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.

Rakuten Japan Shopping Tutorial 3: browse on Rakuten shops and add favourite items into cart
Rakuten Japan Shopping Tutorial  4: select Ibaraki Prefecture as shipping region

Step 4:Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.

Check and make sure correct items are added into cart, and proceed.

Step 5:Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.

Learn more: Step-by-Step Guide on Rakuten and How to Register As Member

Rakuten Japan Shopping Tutorial 5: sign in or register as a member on Rakuten
Rakuten Japan Shopping Tutorial 6: fill in Buyandship's Japan warehouse as your shipping address

Step 6:Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information of Buyandship’s Japan warehouse.

In the name session, please enter your name and Buyandship membership number (e.g. MYXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.

Step 7:You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.

It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!

Set your password if you proceed with registration.

Rakuten Japan Shopping Tutorial 7: choose whether you register as Rakuten member
Rakuten Japan Shopping Tutorial 8: proceed to payment page

Step 8:Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.

Step 9:Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.

Rakuten Japan Shopping Tutorial 9: confirm your order information
Rakuten Japan Shopping Tutorial 10: once you've received a shipping confirmation email from Rakuten, declare your shipments on Buyandship

Step 10:Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buyandship to receive your package as soon as possible!

💡 Members can purchase Buyandship Plus during the parcel declaration process. The fee will be 3% of the declared value of your parcel, which will be collected together with the delivery fee (minimum of RM15 will be charged).