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Guide to Japan Golden Week Sale! Shop Limited-Time Deals on Rakuten, Uniqlo, Disney & More from Japan

26th April 2024

Guide to Japan Golden Week Sale

Japan’s Golden Week starts on Monday, April 29 this year. For the Japanese, it’s the longest holiday of the year that many would celebrate by going on vacations, and it’s also the best time for shopping in Japan! If you’re hungry for deals, Golden Week sale presents a promising opportunity to snatch up savings on a variety of products from Japanese brands and online retailers!

Our editor has compiled everything you need to know about shopping in Golden Week, with top Japanese online retailers you can shop for discounts right away! Buy your favourite items in best prices from Japan and ship to Malaysia hassle-free with the help of Buyandship’s parcel forwarding service!

Table of Contents:

What is Golden Week in Japan?

Golden Week, or GW in short, is the week when four national holidays are taking place within the same week from the end of April to the beginning of May every year. It’s considered as a vacation time for the Japanese as it’s the longest holiday of the year in Japan!

Be expected to see huge discounts and sale events across various Japan online stores during the Golden Week including big e-commerce sites like Amazon and Rakuten JP!

When Does Golden Week Starts?

Golden Week will officially starts from 29 April to 5 May this year in 2024, but there’s no more waiting since many of the Japanese online stores and retailers are already offering GW Sale right now! Shop ahead of the Golden Week now and get your orders for quicker as shipping is likely to be postponed during the long holiday!

Best Golden Week Deals to Shop in 2024


Rakuten Japan

Rakuten is a popular Japanese site for Buyandship members, shop everything from clothing, shoes, beauty, electronics, food, household, pet products and more!

🔥 For GW sale, you can earn up to 9x more Rakuten points during the campaign; the campaign starts from 09:59 JST on 27 April, 2024.


Magaseek Japan

One of the most popular online shopping platforms in Japan, which includes over 100+ brands from Japan and also overseas.

🔥 The GW offer will starts from 26 April. It offers up to JPY9,000 coupon and up to 90% off on select items! Remember to use the coupon for extra discount.


AEON Japan

Asia’s largest department store selling food, fashion and homeware!

🔥 The GW offer will start from 9:00am on 26 April to 9:59pm on 7 May, with a coupon for JPY1,000 off and special offers on a wide range of selected items.



A popular Japanese fashion brand offering stylish, comfortable and affordable clothing!

🔥 The GW offer will run from 26 April to 9 May. At different stages, there are different offers! Apart from special offers, new collaborations will be released during GW too!


Daytona Park Japan

Previously known as Freak’s Store, offering streetwear, workwear and outdoorwear styles for men and women.

🔥 The GW time sale event will be held from 26 April to 6 May at 23:59 JST with extra 10% off for members only on various streetwear brands including Nautica JP, Patagonia and Nike!


WEGO Japan

Whether you like kawaii or cool streetwear style, you can find both at WEGO! It’s one of Japan’s most popular clothing store thanks to their super affordable price tags!

🔥 The GW Sale event will be held from now to 7 May at 23:59 JST with new summer styles sold at special prices for a limited-time, and JPY500 coupon on selected items!

Best Deals of Japan Golden Week 2023 : GRL japan

GRL Japan

GRL is one of Japan’s leading online fashion store, offering stylish designs and affordable prices!

🔥 For GW Sale, it offers up to 70% off on selected items!

Purchasing at GRL needs Japanese number. If you don’t have one, you may use our proxy shopping service, with 0% service fee*!


F.O.Online Japan

F.O.Online, a Japanese online shopping site for children’s clothing, offers a wide range of popular brands such as BREEZE and apres les cours, available in sizes from baby to teenagers!

🔥 For GW Sale, it has different stages. From now to 30 April, it offers up to 70% off on children’s clothing. Shop for both casual and formal evening wear for your kids from F.O.Online!


Disney Japan

The official online store of Disney Japan, which sells a wide range of Japanese-exclusive products with cute designs and great prices, popular among adults and children alike!

🔥 Selected items in the GW Thanks Sale are up to 40% off, and the discounted price is automatically displayed in shopping cart.

Best Deals of Japan Golden Week 2023 : belle maison

Belle Maison Japan

A popular Japanese shopping site sells a wide range of products from food, fashion, children’s clothing, home accessories to baby products and cute Disney-branded home items!

Best Deals of Japan Golden Week 2023 : skater

Skater Japan

A Japanese lifestyle brand dedicated to bringing joy and convenience, which often collaborates with cartoon brands such as Sanrio and Pokemon to produce licensed cartoon tableware, water bottles and other home accessories!

Best Deals of Japan Golden Week 2023 : hankyu beauty japan

Hankyu Beauty Japan

The official online beauty store from Japan’s Hankyu Department Store, which stocks a collection of internationally renowned beauty brands such as DIOR, CHANEL and Clé de Peau Beauté, all of which are available at lower prices than bought locally!

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