New Balance has been consistently trending globally in recent years. Whether it’s for daily wear, athletic training, or fashion collaborations, NB shoes effortlessly blend into diverse styles. If you’re looking to snag limited editions from Japan, the US, or find better deals, cross-border e-commerce via BuyandShip is definitely your best bet!
Table of Contents
→ I. What Do the Style / Model Numbers Mean?
→ II. Best New Balance Sneakers
→ III. Where to Buy New Balance？
→ Iv. Member Unboxing: New Balance Products
→ V. How to Shop from Overseas Retailers
I. What Do the Style / Model Numbers Mean?
New Balance uses a distinct numbering system for its shoe models, which, while seemingly complex, actually provides a lot of information about the shoe’s purpose, technology level, and even its intended wearer.
Generally, New Balance model numbers follow a pattern of prefix letters + numbers + suffix letters.
| Prefix Letters (indicate the gender and/or the primary activity) | The Numbers (shoe’s performance level, technology, and series) | Suffix Letters (denote colorways or minor variations) |
|---|---|---|
| M：Men’s W ：Women’s U ：Unisex K ：Kids L ：Lifestyle R ：Run T ：Trail W ：Walking X ：Cross-Training C ：Tennis RC ：Racing Competitive B, D, 2E, 4E: Custom make-up shoes (often for specific retailers) | typically composed of three initial digitsor four digits Initial digits：indicate the level of technology, performance, and overall grade of the shoe. Last Two Digits： 20 / 30： fashion-oriented models. 40： Control shoes 50： Versatile running models 60： Stability shoes 70： Light stability shoes 80： Cushioning shoes 90： Speed or performance-oriented shoes 00： competition-focused models | GY : Grey BK ：Black NV ：Navy NB：special series/edition |
New Balance production varies by region, with the UK line featuring classics like the 1500 and 991, while the US line focuses on models such as the 1400, 1300, and the popular 99X series, including recent collaborations like JJJJound.
The highly sought-after “Made in USA” premium range, often marked on the tongue or shoe, signifies over 70% domestic manufacturing using high-quality materials, exemplifying a commitment to superior craftsmanship and authenticity.
II. Best New Balance Sneakers
1. New Balance 990 Collection
Dubbed “the president’s running shoe,” Made in USA/UK New Balance models offer top-tier comfort and craftsmanship. The 990v6, with FuelCell technology, boasts enhanced cushioning, a lighter feel, and a sleeker look—a must-have for all.
Local Price：RM1,139
JP Price：From RM883（JPY30,800）
2. New Balance – 1906R
Inspired by Y2K running shoes, this model blends modern tech with a retro look. It features N-ergy and ABZORB cushioning for a comfy feel. With its unique mesh and sleek lines, it’s quickly become a popular retro runner, emerging as another star alongside the 2002R.
Local Price： RM709
JP Price：From RM397（JPY13,860）
3. New Balance – 998
A 99X series classic, the 998 is celebrated for its premium Made in USA craftsmanship and comfort. Launched in 1993, it pioneered ABZORB cushioning for an excellent feel. Blending retro and modern aesthetics with quality suede and mesh, it’s a versatile, iconic design.
Local Price：RM999
US Price：RM308（USD72.97）
4. New Balance – MR530
The MR530, a popular retro runner, blends early 2000s running aesthetics with modern comfort. Its lightweight design, featuring breathable mesh, offers great ventilation. The NB530SG white/silver is a top choice for fashion bloggers.
Local Price：RM499
JP Price：From RM260（JPY9,086）
5. New Balance – 204L
IVE’s Jang Won-young’s favored sneakers launch on July 30th at 10 AM JST! With a breathable mesh and suede upper, their versatile look and affordable price make them a perfect “dupe” for the Miu Miu collaboration.
JP Price：RM457（JPY15,950）
III. Where to Buy New Balance shoes？
If you’re looking to buy New Balance products, consider checking out Rakuten Fashion Japan, Nordstrom US, or the New Balance Outlet Japan. Prices there are significantly lower than in Hong Kong, plus there are currently limited-time discounts available!
IV.Member Unboxing: New Balance Products
Thousands of BuyandShip members have successfully bought New Balance products and shared their reviews! Our community offers top shopping tips and unboxings. Check out their experiences to easily grab your own favorites!
V.How to Shop from Overseas Retailers?
Those shops only ship to the local address; international customers can easily purchase via Buy&Ship. Here’s how:
✅ Use Buy&Ship Parcel Forwarding Service
- Visit related overseas websites and complete your order
- Enter your Buy&Ship Japan warehouse address at checkout
- Log in to your Buy&Ship account and declare your parcel with tracking number and product details
- Once the package arrives at the Sorting Centre, you can consolidate items and confirm shipping fee
- Your order will be delivered directly to your home address