Black Friday isn’t just about Western or Korean sales anymore — Japan’s top fashion and lifestyle brands are joining the shopping season with incredible offers! From affordable fashion and streetwear to designer labels, now’s the perfect time to shop Japanese favorites at unbeatable prices.
💡 Important Note: Many Japanese online stores — such as GRL, Runway-Webstore, ISSEY MIYAKE, Beams, Dot-st, and Jun Online — require a Japanese address or phone number for verification, making it difficult for overseas shoppers to buy directly. With Buyandship’s proxy shopping service, you can easily place orders and have items delivered to your door hassle-free.
Table of Contents
→ Popular Overseas E-Commerce Sites and Exclusive Deals
→ Buy&Ship Proxy Shopping Guide
Popular Japanese E-Commerce Sites and Exclusive Deals
1. GRL
GRL is Japan’s most popular affordable fashion brand for women, loved for its Korean-inspired styles and sweet, girlish aesthetic. From knit cardigans and flowy dresses to ankle boots and mini bags, GRL drops hundreds of new items every week.
Based on previous years, GRL usually offers sitewide discounts and free shipping during Black Friday. Get your cart ready early — bestsellers sell out fast!
Popular Brands
Knit Collection
Soft, cozy, and versatile knitwear that pairs perfectly with skirts or denim for a classic Japanese winter look.
Dress Collection
Elegant and feminine pieces with subtle details inspired by date-night and daily looks.
Shoes & Bags
Affordable yet stylish accessories — especially chunky boots and mini handbags featured in magazines like ViVi and Ray.
2. Runway-Webstore
Runway-Webstore is a multi-brand Japanese fashion platform featuring EMODA, MURUA, MIIA, and RESEXXY. Its brands blend urban chic with feminine and edgy styles that define Tokyo fashion.
During past Black Friday seasons, discounts reached up to 50% off and included exclusive member offers — expect similarly generous sales this year!
Popular Brands
EMODA
Known for minimalist, structured city looks with neutral tones and modern tailoring.
MURUA
Monochrome and androgynous pieces that embody Tokyo’s street-cool aesthetic.
RESEXXY
Elegant and feminine with a hint of sexiness; its knit sets and body-fit dresses are a must-buy.
3. Beams
Beams is one of Japan’s most influential select shops, curating fashion, home goods, and lifestyle items that balance Japanese aesthetics with American casual style.
Beams traditionally hosts major end-of-season sales and exclusive collaboration discounts during Black Friday — last year’s offers went up to 50% off.
Popular Collections
Beams Plus
Classic menswear line inspired by 1960s Ivy League style, crafted with premium fabrics and details.
Beams Boy
Relaxed, oversized silhouettes reimagining menswear for women; casual yet effortlessly cool.
Beams Japan
Showcases Japanese craftsmanship and design, offering fashion and artisanal goods that celebrate local culture.
4. Dot-st
Dot-st is a major Japanese fashion platform featuring brands like niko and…, GLOBAL WORK, and LOWRYS FARM — covering everything from casual wear to office-friendly looks.
Expect cross-brand discounts and site-wide sales during Black Friday; past deals reached up to 70% off.
Popular Brands
niko and…
A lifestyle brand blending “natural & unique” concepts through fashion, home goods, and accessories that define modern Japanese living.
LOWRYS FARM
Comfort-focused and minimal clothing for everyday wear; offers great value for families and commuters alike.
GLOBAL WORK
A staple brand known for simple yet cute wardrobe essentials perfect for daily mix-and-match outfits.
5. Jun Online
Jun Online is the official e-commerce platform for Jun Group, housing brands like ROPÉ, ADAM ET ROPÉ, SALON adam et ropé, and VIS. Each brand focuses on refined minimalism and quality craftsmanship.
Black Friday usually brings exclusive member sales and limited gift sets with discounts of 30–50% off.
Popular Brands
ADAM ET ROPÉ
A modern urban brand offering clean-cut silhouettes and high-quality outerwear perfect for professionals.
SALON adam et ropé
Focuses on relaxed home and lifestyle pieces with soft textures and calming colors.
VIS
A popular brand for young women, mixing playful femininity with office-ready simplicity. Its tops and skirts are versatile and reasonably priced.
6. ISSEY MIYAKE
The iconic Japanese designer label ISSEY MIYAKE is celebrated for its sculptural silhouettes and innovative textiles that combine art and function.
While the brand rarely participates in large discounts, the official Japan site sometimes offers small price reductions or limited gifts during Black Friday. Fans of its signature pleats and architectural designs should keep an eye out.
Popular Series
PLEATS PLEASE
Lightweight pleated clothing made with unique heat-pressed techniques, known for comfort and fluid movement.
BAO BAO
The geometric bag line famous for its origami-inspired design and timeless appeal.
HOMME PLISSÉ
Menswear line offering minimalist, easy-to-wear pieces that combine structure with freedom of movement.
Buy&Ship Proxy Shopping Guide
1️⃣ Copy the Product Link
Copy the URL of the product you like.
2️⃣ Submit a Proxy Shopping Order
Go to Buy&Ship→ “Proxy Shopping” section → paste the link. The system will show item details and pricing.
3️⃣ Confirm and Pay
Once you receive the quotation, review and complete payment.
4️⃣ Wait for Purchase and Delivery to HK Warehouse
Buy&Ship will place the order and notify you when it arrives at the Hong Kong warehouse.
5️⃣ Combine Shipments (Optional)
If you have other orders, consolidate them to save on shipping.
6️⃣ Receive Your Package
In about 7 business days, your gifts will arrive!
💡 Tip:
- Our proxy shopping service offers one-stop handling of purchasing, tracking, and shipping. No need to worry about foreign website credit card payments, language barriers, or shipping restrictions.
- Buy&Ship proxy shopping offers transparent pricing (service fee starts as low as 6%).