2026 is coming, let’s get ready for the Fukubukuro, also known as Japanese New Year lucky bags of your beloved brands and categories!! This guide will gather information of 2026 lucky bags, past reviews, online shopping tips, and tutorials. Learn how to effortlessly purchase lucky bags from Japan yourself and save money and effort!
Table of Contents
► What Are Lucky Bags?
► Top Japanese Sites for Lucky Bags
► Women’s Lucky Bags
► Men’s Lucky Bags
► Kids’ Lucky Bags
► Homeware Lucky Bags
► Designer & Character Lucky Bags
► Beauty & Accessories Lucky Bags
► Food & Other Lucky Bags
► Member Unboxing
► How to Buy Japanese Lucky Bags Overseas
I. What Are Lucky Bags?
1) What is a Lucky Bag?
Fukubukuro, also known as Lucky Bag or Happy Bag, is sold as sealed bags for a set price at different shops in Japan around the New Year. You can get Lucky Bags of different categories including men’s, women’s and children’s clothing, food and snacks, stationery, electrical appliances and more!
- The contents of Lucky Bags typically exceed their purchase price. For example, a Lucky Bag may be priced at 5000 yen but contain items worth over 30,000 yen, making it more cost-effective than regular discounted purchases!
- Since the contents of Lucky Bags are unknown, you will experience surprise and excitement from the mysterious bags.
- Getting value-for-money goods in your purchases is believed to bring happiness and good fortune.
- For 2026 (Year of the Horse), many brands are releasing horse-themed limited-edition designs.
2) What should you know before buying?
- Contents are rarely revealed in advance (some brands now show partial previews — “open bags”).
- You usually cannot choose colors or styles (most allow size selection only).
- Orders generally cannot be canceled.
- Quantities are limited; first come, first served.
- Returns or exchanges are typically not accepted, even if items don’t fit.
- Many apparel lucky bags come in Free Size.
3) When do Lucky Bags go on sale and ship?
Most online lucky bags launch for pre-order in November–December, especially popular brands.
Once pre-ordered, shipments usually go out around late December to mid-January.
III. Top Japanese Sites for Lucky Bags
1. Amazon Japan
Buy&Ship members’ No.1 favorite Japanese site. Over 300+ lucky bags available—THE NORTH FACE, YOLU, Puma, Gelato Pique, Pokémon cards, Converse, and more.
【Read More】Amazon Japan New Year Sale and 2025 Lucky Bags Deals
💡Shopping Tip: Before browsing, click “Deliver to” at the top left and enter the Japan warehouse postal code.
2. Rakuten Fashion
Another top-rated site among Buy&Ship members with a wide selection—apparel, shoes, skincare, electronics, food, home goods, and even pet supplies.
For Japanese fashion brands like Samantha Thavasa, Freak’s Store, SLY, Moussy, Rakuten Fashion is a must-check.
3. Magaseek
A major online retailer offering over 320 brands of lucky bags—fashion, accessories, homeware, and more. If you prefer not to register, Buy&Ship Proxy Shopping can help you purchase directly.
4. Pal Closet
A popular Japanese fashion platform offering stylish women’s lucky bags. Brands like salut, CIAOPANIC TYPY, NATURAL COUTURE often sell out quickly.
5. OIOI Marui Department Store
Over 100 lucky bags currently available for pre-order, including X-Girl, Lily Brown, Snidel, ikka, and more. Most range from JPY11,000 but include items worth JPY30,000–50,000.
6. Tokyu Department Store
A renowned Japanese department store with 100+ lucky bags updated weekly, featuring kidswear (Miki House, Sense of Wonder), jewellery sets, and popular snack bags
Note: Avoid refrigerated or alcohol items.
III. Recommended Women’s Lucky Bags
► willfully
- A Japanese fashion brand founded by designer Sakaya Hara, known for its minimalist, elegant, and soft aesthetic.
- Includes 8 premium items, with 6 unreleased pieces, total value approx. JPY 140,000.
- Price：RM912 (JPY35,000）
► GRL (Proxy Shopping required)）
- A 12-piece deluxe lucky bag including 2 outerwear items, 5 knit tops, plus 5 popular items.
- May feature trending pieces seen on TV dramas, YouTube, magazines, or styles worn by ILLIT and CUTIE STREET.
- Price：RM208 (JPY7,999）
► Usagi Online
- Featuring brands such as LILY BROWN, SNIDEL, FRAY I.D.
- Each bag includes 3–5 items. Requires member registration and login before purchasing
- Price：from RM295 (JPY11,000）
► AEON
- Offering lucky bags from Fila, PUMA, CONVERSE, loungewear, underwear, and accessories
- Pre-order ends Dec 14 (Sun) 23:59
- Price：from RM26 (JPY1,000）
► MICHAEL KORS
- Two popular lucky bag sets, more generous than last year. Includes two bags and a wallet
- Price：RM885 (JPY33,000）
IV. Recommended Men’s Lucky Bags
► go slow caravan
- A Japanese outdoor lifestyle brand inspired by mountain culture, typically featuring 5 items such as outerwear, sweatshirts, pants, T-shirts, and accessories.
- Known for its high value for money and practical designs.
- Price：RM286 (JPY11,000）
► geneless 10-Piece Set (Outerwear & Pants Selectable)
- A best-selling 10-piece value set worth up to JPY 29,800, with priority selection of preferred items.
- Choose from three styles:
- A. Minimal (beige, white, navy)
- B. Clean & Sharp (black, grey)
- C. American Casual (bright tones)
- Price：RM260 (JPY9,999）
► Buden Shoten Shop
- A nostalgic Japanese brand trending again thanks to retro fashion
- Three bag types (A/B/C) available with 8–10 pieces each
- Price：from RM402 (JPY15,000）
V. Recommended Kids’ Lucky Bags
► Disney Store JP
- Features popular IPs such as Disney Princesses, Mickey & Minnie, Toy Story, and Cars.
- A 3-piece clothing set including a top, bottoms, and an original eco bag.
- Price：RM157 (JPY6,050）
► manhattan store
- A popular kidswear retailer offering lucky bags featuring Sanrio, Puma, Fila, and Shinkansen themes.
- Best-seller Shinkansen set with backpack sells out fast (JPY 3,300).
- Price：from RM31 (JPY1,210）
► Narumiya
- A top children’s apparel site offering brands like mezzo piano, X-girl, XLARG
- Includes 5–6 warm clothing items
- Price：from RM177 (JPY6,600）
► Zooland
- Popular kids’ brand with girl and boy lucky bags including 6 winter items
- Theme options include “train” and “shinkansen.”
- Price：from RM133 (JPY4,990）
► Baby Doll
- Affordable Japanese kids’ wear featuring Disney-themed lucky bags (2 tops + 1 bottom).
- Price：from RM53 (JPY1,980）
VI. Recommended Homeware Lucky Bags
► Afternoon Tea LIVING – &mall Exclusive Lucky Bags
- 1. Rose Scent Set with assorted care items plus a practical shoulder bag.
- 2. Bread Set featuring a complete bread-making kit for everyday cooking and dining needs.
- 3. Casserole Set including a popular 20 cm pot, perfect for stews, soups, and rice.
- Price：RM143 (JPY5,500）
► CICIBELLA
- Offers lucky bags in various sizes and combinations to suit different needs.
- Includes beauty items, winter essentials, practical lifestyle goods, and masks.
- Total value up to JPY58,320, with popular suitcases available at great prices.
- Price：from RM60 (JPY2,320）
► Le Creuset
- Features 6 value lucky bag sets to choose from based on your needs.
- Includes frying pans, enamel cast iron pots, deep sauté pans, and milk pots.
- Price：RM286 (JPY11,000）
VII. Recommended Designer & Character Lucky Bags
► Peanuts Cafe
- Lucky bag includes a curated mix of surprise items, a 2026 lucky bag–exclusive bag, Peanuts Cafe calendar, mug, and keychain.
- Price：from RM310 (JPY11,900）
► Demon Slayer
- Features a variety of officially licensed items such as cushions, stationery, and lifestyle goods.
- Available in regular and kids versions, themed around popular characters like Tanjiro and Nezuko.
- Total value approx. JPY 12,000.
- Price：RM260 (JPY9,980）
► Craftholic
- Extremely popular every year. Includes a 70cm plush, 2026 desk calendar, storage bag, charms, slippers, and more
- Sales period: Jan 1–31, 2026
- Price：RM177 (JPY6,600）
VIII. Beauty & Accessories Lucky Bags
► Cosme Kitchen
- A curated natural & organic beauty store featuring 7 popular products from brands like to/one, La CASTA, trilogy, innisfree, and Mitea.
- Price：RM221 (JPY8,500）
► Haba
- A preservative-free skincare brand from Hokkaido, Japan, with a lucky bag valued at over 2× the price.
- Includes bestsellers like G-Lotion, VC Milk, plus a lucky bag–exclusive tote.
- Price：from RM312 (JPY12,000）
► GOLDY
- A well-loved Japanese accessories brand with consistently high ratings.
- Lucky bag includes 5 items: 2 pairs of GOLDY earrings plus 3 accessories (necklace, bracelet, ring, or hair accessory).
- Price：RM71 (JPY2,750）
► YOLU
- A popular Japanese drugstore haircare brand offering lucky bags with 8 or 16 items.
- Includes shampoo, conditioner, hair mask, hair oil, body lotion, and more.
- Price：RM211 (JPY8,129）/ RM460 (JPY17,655）
► Osewaya
- An affordable Tokyo-based accessories brand known for its unique and diverse Japanese-style designs.
- Includes 10 pairs of stylish earrings in assorted designs.
- Price：RM129 (JPY4,980）
► N organic
- Four types available covering daily care, anti-aging, luxury care, and home essentials
- Early-bird prices up to 61% OFF
- Price：from RM159 (JPY5,940）
► TAKAMI Skincare Holiday Set
- Includes TAKAMI’s famous 60mL exfoliating serum, essence, lotion, and masks
- Price：RM354 (JPY13,200）
► REVLON
- Includes foundation, eyeliner, eyeshadow quad, and lip scrub—worth JPY6,270
- Price：RM59 (JPY2,200）
► Dr.Ci:Labo
- Over 10 sets available targeting different skincare needs
- Overall discount around 40% OFF
- Price：from RM185 (JPY6,900）
IX. Food & Other Lucky Bags
► Sawai Coffee
- A 52-pack drip coffee set featuring 6 different flavours, perfect for daily enjoyment.
- Includes popular profiles such as light roast, sweet aroma, bold, floral & fruity, and Blue Mountain–style blends—ideal for coffee lovers who enjoy variety.
- Price：RM70 (JPY2,699）
► Blue Bottle
- Winter coffee bean sets, holiday mugs + seasonal blends, or mug + instant coffee sets
- Price：from RM154 (JPY5,760）
► Lupicia
- Japan’s specialty tea brand offering “Pine,” “Bamboo,” and “Plum” tiers—14 types total
- Features premium teas from around the world
- Price：RM93 (JPY3,500）
► Maruyama Coffee
- The award-winning Karuizawa coffee brand offers 90+ lucky bags including drip bags, beans, baumkuchen, biscuits, and marshmallows
- Price：RM12 (JPY472）
► Tasogare Coffee
- A must-buy for coffee lovers—includes 75 bags across 9 flavor types
- Available in one-time purchase or subscription options
- Price：RM94 (JPY3,540）
Note: Prices and availability may change based on store conditions. Product images belong to respective websites.
XI. Member Unboxing
Over 2000+ customers have purchased lucky bags via Buy&Ship and shared their reviews! Explore real user feedback and find your perfect Gregory deal in our community.
XII. How to Buy Japanese Lucky Bags Overseas?
Those websites only ship to the local address; international customers can easily purchase via Buy&Ship. Here’s how:
✅ Use Buy&Ship Proxy Service（fastest and most convenient）
- Submit your order: Provide the product link, quantity, color, and other specifications.）
- Receive a quote: The Buy&Ship team will send you a quote and a payment notification.
- After you pay, Buy&Ship will place the order for you and have it shipped to our overseas warehouse.
- Consolidate and ship: Once your item arrives, you can consolidate it with other packages.
- Finalize delivery: After your final payment is complete, Your order will be delivered directly to your home address.
✅ Use Buy&Ship Parcel Forwarding Service
- Visit related overseas websites and complete your order
- Enter your Buy&Ship warehouse address at checkout
- Log in to your Buy&Ship account and declare your parcel with tracking number and product details
- Once the package arrives at the Sorting Centre, you can consolidate items and confirm shipping fee
- Your order will be delivered directly to your home address