January is peak sale season for Japanese brands, offering some of the best winter deals of the year. Popular sites like Rakuten Fashion, BEAMS, Runway Channel, ZOZOTOWN, Urban Research, and Peach John roll out Hatsuurii (New Year sales) and winter discounts, with prices as low as 90% off. This guide also shows you how to shop easily via Buy&Ship Japan forwarding and have your items delivered safely and quickly to Malaysia.
Table of Contents
→ I. What is Hatsuurii?
→ II. Recommended Japanese Online Stores
→ III. How to Shop Hatsuurii Deals from Japan?
I. What is Hatsuurii?
Hatsuurii is a traditional Japanese New Year sales event, usually starting on January 1 or 2. Brands release limited lucky bags, discounted items, and special offers to welcome the new year. It’s one of the most anticipated shopping periods in Japan. Note that many retailers and logistics providers take holidays from late December to early January, so always check dispatch dates before ordering.
II. Recommended Japanese Online Stores
Rakuten Fashion Winter Sale
Up to 50% off. Popular brands like Urban Research, Global Work, New Balance, Freak’s Store, and coen are available at half price.
Amazon JP Smile Sale
Spend JPY 10,000 or more in a single order during the campaign and earn up to 4% in points when you meet the conditions or shop selected categories such as home goods, PCs, and fashion.
@cosme
The @cosme New Year Sale is now on. Pre-order selected beauty sets, and from Jan 3, 12:00 PM (JST), the first 4,000 shoppers who spend JPY 10,000 (tax included) will receive a mystery trial set.
AIGLE
Winter sale up to 30% off
BEAMS
Winter sale up to 50% off
Runway Channel
Up to 70% off selected brands
Disney Store JP
Sale items from JPY 110 + Year of the Horse items selling fast!
ZOZOTOWN
Winter Pre-Sale from 90% off
Urban Research
Winter Sale from 77% off.
Nishimatsuya
Selected winter items from JPY 299.
ABC MART
Up to 70% off sitewide + coupons worth up to JPY 2,000.
MAGASEEK
Winter Sale from 90% off.
Usagi Online
Limited gelato pique gingham check series, including pet styles
Honeys Online Shop
New Year Sale up to 50% off.
Marimekko
Fall/Winter Pre-Sale up to 30% off.
Zoff
Winter Sale with eyewear up to 50% off.
Afternoon Tea
Home goods and apparel from 70% off.
Peach John
New Year Big Sale up to 77% off; lingerie sets from JPY 1,300.
Skater
Cute Japanese kids’ items from JPY 154, up to 90% off.
Right-On
Year-end Sale up to 50% off.
Jellybeans
Winter Sale with selected shoes up to 40% off.
III. How to Shop Hatsuurii Deals from Japan?
Those websites either only ship to local addresses or charge high shipping fees. International customers can easily purchase via Buy&Ship. Here’s how:
✅Use Buy&Ship Parcel Forwarding Service
- Visit related overseas websites and complete your order
- Enter your Buy&Ship warehouse address at checkout
- Log in to your Buy&Ship account and declare your parcel with tracking number and product details
- Once the package arrives at the Sorting Centre, you can consolidate items and confirm shipping fee
- Your order will be delivered directly to your home address