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Rakuten Japan Black Friday 2026 Guide | ¥500 Off ¥5,000 November Coupon, How to Claim It and Ship to Malaysia (Updated)

Rakuten Japan Black Friday 2026 guide with Buy&Ship coupon and forwarding to Malaysia

Rakuten Japan (Rakuten Ichiba) has a Buy&Ship exclusive coupon this November: spend ¥5,000 or more in a single order to get ¥500 off, limited to the first 2,500 eligible orders, with up to 4 uses per Rakuten member. Once Rakuten announces its Black Friday campaign details, this article will be updated with the dates and offers. For now, here is how to claim and use the coupon, and how to ship your Rakuten orders to Malaysia with Buy&Ship.

Table of Contents
→ Buy&Ship x Rakuten Japan November Exclusive Offer
→ What to Buy on Rakuten Black Friday: Popular Stores
→ How to Register a Rakuten Japan Account
→ How to Claim Rakuten Japan Coupons
→ How to Ship Rakuten Japan Orders to Malaysia

Buy&Ship x Rakuten Japan November Exclusive Offer

The coupon is applied per order, and items from different stores are split into separate orders, so combine items from the same store to reach the minimum spend. The final amount is shown at checkout.

What to Buy on Rakuten Black Friday? 10 Popular Stores at a Glance

Rakuten Ichiba has tens of thousands of stores. Below are the Rakuten stores that Buy&Ship users most often bought from through our Japan warehouse in November–December 2025, for reference when shopping this year. The first three are Rakuten-operated stores; the rest are brand and specialty stores. Products and offers are subject to each store’s page. Once Rakuten announces its 2026 Black Friday campaign, this section will be updated with current offers.

Rakuten Fashion apparel, sneakers and watch picks

1. Rakuten Fashion

Rakuten’s fashion site (formerly Rakuten Brand Avenue) with women’s, men’s, kids’ and designer sections, plus shoes, bags, beauty and baby items. You can filter by discount, brand and store.

Rakuten 24 skincare and beauty products including Sofina iP serum, ELIXIR serum, Melano CC essence and naturie skin conditioning gel

2. Rakuten 24

Rakuten’s own daily-necessities store, mainly selling laundry, cleaning and paper goods, plus beauty and skincare, health foods, food and drinks, and baby and pet supplies. Coupons and point-back campaigns are frequent, and many items come in bulk or multi-packs.

This store also sells food, supplements and medicines. Please check the restrictions before shipping.

Rakuten Books game, music CD and manga covers

3. Rakuten Books

Rakuten’s own online bookstore, selling books, magazines, CDs, DVDs/Blu-rays and games, plus general goods, computers and electronics.

This store also sells game consoles and electronics. Please check the restrictions before shipping.

Hiorie hotel-style towels in assorted colours

4. Hiorie

A towel specialty store run by a towel maker in Izumisano, Osaka, known for hotel-style towels, with Imabari and Senshu towels, bath towels, gauze blankets, socks and home goods. The store says its products are made in Japan.

Sanrio plush mascot holders of Hello Kitty, My Melody, Cinnamoroll and Kuromi

5. Sanrio Official Store

Character goods featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, Kuromi and more, including plush toys, stationery, daily goods, phone accessories and kids’ items.

Super Sports XEBIO New Balance, Nike and On sneakers

6. Super Sports XEBIO

A sports store covering running, ball sports, swimming, outdoor and camping gear, with brands such as Nike, adidas, Mizuno, ASICS, New Balance, HOKA and The North Face. It has an especially wide range of sneakers and running shoes.

Alpen camping tent, golf bag, backpack and golf wedge

7. Alpen

A sports and outdoor retailer with golf, camping and hiking, ball sports, fitness and yoga, and ski gear, plus its own brands and store-exclusive items.

Marui flat shoes, tote bag and Mary Quant pouches

8. Marui

Women’s and men’s fashion, shoes, bags and umbrellas, plus beauty and skincare and stationery, with brands including MARY QUANT, BEAUTY&YOUTH, adidas and New Balance.

Candymagic colour contact lens close-up and lens designs

9. Candymagic

A brand-run contact lens specialty store, mainly Japanese-style colour contact lenses, with series such as ReVIA, candymagic and Victoria, plus clear, astigmatism and multifocal lenses.

ROYCE potato chip chocolate in original, fromage blanc, Ishigaki salt and Kyoto matcha flavours

10. ROYCE’

The official online store of Hokkaido chocolate brand ROYCE’, best known for its potato chip chocolate, with Christmas and winter limited editions too.

Some items must be kept refrigerated (such as nama chocolate). Please check the restrictions before shipping.

Products and offers at each store change from time to time. Please check Buy&Ship’s Prohibited and Restricted Items before shipping.

How to Register a Rakuten Japan Account

You can shop on Rakuten Japan as a guest, but registering as a Rakuten member lets you save your address and payment details for faster checkout and earn Rakuten points. Below are the steps for the web version; if you already have a Rakuten account, skip ahead to the coupon guide. If you have not registered as a Buy&Ship member yet, please sign up on the Buy&Ship website first.

Step 1

Open the Rakuten member registration page (you can change the page language at the top right). Enter an email address you use often (you have to type it twice and cannot copy and paste) so you can receive order messages, then choose whether to use your email as your login ID or create your own User ID (6 characters or more).

Rakuten Member Registration form showing the three-step progress bar, email address and User ID fields

Step 2

Set a password (6 characters or more, different from your User ID; a stronger password is recommended) and enter your real name. Rakuten says your name is used when you reset your password later, so please enter it accurately.

Rakuten Member Registration form showing the User ID, password and name fields

Step 3

Check that everything is correct and click “Next Step”. Clicking it means you agree to Rakuten’s membership rules and privacy policy.

Rakuten Member Registration form with the name fields and the Next Step button

Step 4

On the confirmation page (step 2 of the progress bar at the top, “Confirm Information Entered”), check your details again and submit as instructed.

Step 5

When the progress bar shows step 3, “Complete Registration”, your registration is done. If the page then asks you to verify your email or complete another security step, follow the instructions before continuing below.

Step 6

Back on the Rakuten Japan homepage, click “Member Centre” → “会員情報の登録・確認・変更” to change your profile.

Rakuten Japan homepage member centre menu

Step 7

Then click “基本情報” (Basic information). Be sure to set a birthday you will remember, as it can be one of the answers used to verify your login later.

Rakuten member information page with basic information

To shop on the mobile app, see the full Rakuten registration guide, which includes the steps for downloading the Rakuten Japan app on iOS.

How to Claim Rakuten Japan Coupons

Method 1

After logging in to Rakuten, scroll to the middle of the homepage to find “あなたにおすすめのクーポン” (coupons recommended for you), which shows coupons from stores you viewed recently. Click the right arrow to see more recommended coupons. Every coupon has an expiry date, so buy while it is still valid.

💡How to Register a Rakuten Japan Account

Rakuten Japan homepage showing recommended coupons (あなたにおすすめのクーポン)

Method 2: Find coupons on category and product pages

After logging in, choose the category you want and you can find coupons below the popular ranking.

On the product page, the yellow “クーポン獲得” (get coupon) button on the right is the coupon. Click it, then click the red button to claim it, and note the coupon’s validity date and time.

Rakuten product category page with coupons below the popular ranking
Rakuten product page with the yellow クーポン獲得 coupon button on the right

Method 3: Search all coupons in “My Coupon”

After logging in, click “myクーポン” (My Coupon) at the top right.

Then click “クーポントップ” (coupon top page) to search for more coupons.

On that page, scroll down and click “楽天市場” (Rakuten Ichiba).

The page shows coupons from featured stores. Click “クーポンGET” to go to the claim page.

On the claim page, check the validity period and conditions, then claim the coupon. It is saved to your account automatically.

Rakuten Japan My Coupon (myクーポン) menu at the top right
Rakuten coupon top page (クーポントップ) for searching more coupons
Rakuten coupon page with the 楽天市場 section to click
Rakuten featured shop coupons with the クーポンGET button
Rakuten coupon claim page showing the validity period and conditions

How to Ship Rakuten Japan Orders to Malaysia

Most stores on Rakuten Japan only accept orders shipped to addresses within Japan, so you can use Buy&Ship’s overseas warehouse address to forward your items to Malaysia. The steps are:

Step 1

Go to Rakuten Japan. Tap the “Shop Overseas” button under any store above to go straight to the store page, or search Rakuten for items you like. Then add the item to your cart or check out immediately.

Rakuten Japan shopping and shipping tutorial screenshot 1

Step 2

Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner. Check and make sure correct items are added into cart, and proceed.

Rakuten Japan shopping and shipping tutorial screenshot 2

Step 3

Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.

In the name field, please enter your name and Buy&Ship membership number (e.g. MYXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.

Rakuten Japan shopping and shipping tutorial screenshot 3

Step 4

On the payment page, make sure you select the Buy&Ship exclusive coupon you claimed in the “クーポン利用” (Use Coupon) section. Once the discount is applied, fill in your credit card details and click “次へ” (Next).

Rakuten Japan shopping and shipping tutorial screenshot 4

To check or change the coupon you are using, click “変更” (Change) in the “クーポン利用” (Use Coupon) section, tick the coupon you want to use, then click “更新” (Update). The price after the coupon is updated automatically.

Rakuten checkout page with the クーポン利用 section and 変更 button
Rakuten checkout coupon selection with the 更新 button

Step 5

Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.

Rakuten Japan shopping and shipping tutorial screenshot 5

Step 6

Once the Japanese store ships your order, you will receive a shipping notification email with a courier tracking number. Go to your member centre and declare the shipment on Buy&Ship as soon as possible. Once several Rakuten orders have reached our Japan warehouse, you can combine them into one forwarding shipment in the system and send them to Malaysia in one go!

Rakuten Japan shopping and shipping tutorial screenshot 6

🔗 Further Reading

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