💄 SNIDEL BEAUTY x POTETE Collab ＋ Ice Cream Collection: 6 Must-Buys at Japanese Retail Price via Rakuten Japan
📌 TL;DR｜Key Takeaways
・Two limited collections in one guide: the SNIDEL BEAUTY x POTETE “Sun-Kissed Escape” collaboration launched in Japan on 10 June 2026, and the ICE CREAM COLLECTION followed on 7 August 2026. Both are limited quantity — once sold out, that’s it.
・6 must-buys with official Japanese pricing: from the JPY3,410 ice-cream-scoop marble eyeshadow to the JPY12,540 POTETE makeup-and-hair-accessory kit, each with direct link to the official Rakuten store.
・No official counter in Malaysia: ordering directly from the SNIDEL BEAUTY official Rakuten Japan store is the surest way to get genuine stock and the full shade range.
・Buy&Ship offer: Order via the Buy&Ship link to enjoy JPY500 off a single order of JPY5,000.
SNIDEL BEAUTY is the cosmetics line of the Japanese womenswear label SNIDEL. In summer 2026 it released two limited collections back to back: its first-ever collaboration with hair accessory brand POTETE — SNIDEL BEAUTY x POTETE, themed “Sun-Kissed Escape” — and the ICE CREAM COLLECTION, out on 7 August. Both are limited quantity and neither is sold at a counter in Malaysia, so the most direct route is to order from the official SNIDEL BEAUTY store on Rakuten Japan and forward the parcel home with a Japan shipping service.
This guide covers the 6 SNIDEL BEAUTY must-buys from both collections, with official Japanese prices, shade notes and direct Rakuten links — plus what to check before you order and a full shopping tutorial.
Contents (click to jump)
→ Buy&Ship x Rakuten Japan exclusive offer
→ What is SNIDEL BEAUTY? Brand background
→ The two collections: POTETE collab vs Ice Cream Collection
→ SNIDEL BEAUTY must-buys: 6 limited items on Rakuten Japan
→ How to use Rakuten Japan coupons
→ Rakuten Japan shopping tutorial
→ FAQ
Buy&Ship x Rakuten Japan Exclusive Offer
| Buy&Ship x Exclusive Rakuten Japan Coupon (Forwarding) | Promotion Details | |
|---|---|---|
| Promotion Type | Rakuten Japan Shopping Coupon | |
| Validity Period | 2026/08/01 00:00 ～ 2026/08/31 23:59 (JST) *Please be noted that it’s in Japan time, which is one hour faster than Malaysia. | |
| Discount | JPY500 off a single order of JPY5,000 or above | |
| Applicable Shops | Over 50,000 shops on Rakuten Japan | |
| Terms and Conditions | Limited to the first 2,500 eligible orders on a first-come-first-served basis 💡 Each Rakuten user can use 4 times Can be used in conjunction with Rakuten Points and before deductions are made Cannot be used in conjunction with other coupons Vouchers are only valid for Rakuten Japan orders shipped to Buy&Ship’s Japanese warehouse address. | |
| Get Coupon | Click Here | |
What Is SNIDEL BEAUTY? Brand Background
SNIDEL BEAUTY is the cosmetics line launched in 2021 by SNIDEL, the womenswear label under Japan’s Mash Holdings. It carries over SNIDEL’s soft, feminine aesthetic into makeup — highly finished packaging, fine pearl textures and wearable everyday shades — and has been a consistent talking point across Japanese department stores and @cosme.
With the yen at a low level, paying in JPY and forwarding the parcel yourself usually works out below reseller pricing. And because these collections are limited quantity, ordering on launch day from the official store is what actually secures the shade you want.
The Two Collections: POTETE Collab vs Ice Cream Collection
SNIDEL BEAUTY released two very different limited collections in summer 2026. Here is what separates them before we get to the must-buys.
SNIDEL BEAUTY x POTETE: Sun-Kissed Escape
The brand’s first collaboration with Japanese hair accessory label POTETE, themed “Sun-Kissed Escape” — built around pale blue and gingham check, inspired by a summer escape to the coast. The collection spans 13 items across makeup and hair accessories. Makeup items come with a SNIDEL×POTETE cotton bag; hair accessories come in a PVC bubble pouch.
SNIDEL BEAUTY ICE CREAM COLLECTION
A limited-quantity collection built on the small thrill of eating ice cream. The standout is the ice-cream-scoop dome with a marble swirl finish — pick up colour from a different angle and the pearl mixes differently every time, which is what made it this season’s most talked-about design. Shade names follow the dessert theme, from Chunky Chocolate to Lavender Mascarpone.
SNIDEL BEAUTY Must-Buys: 6 Limited Items on Rakuten Japan
These six are the pick of both collections, all available from the official SNIDEL BEAUTY store on Rakuten Japan.
1. The centrepiece: makeup ＋ POTETE hair accessory kit
Product: SNIDEL BEAUTY x POTETE Limited Kit (eyeshadow palette / highlighter / finishing powder ＋ POTETE hair accessories)
About: The flagship set of the collaboration, pairing limited-edition makeup with POTETE’s exclusive hair accessories in one box. The makeup centres on EX06 Sun-Kissed Escape — coastal tones plus an oil-controlling finishing powder — while the accessories include a large oval clip and mini hair pins. Makeup and styling sorted in one purchase, and the most collectable way in.
Rakuten Japan price: approx. RM322 (JPY12,540)
2. Fruity summer lip colour, with a limited fruit charm
Product: SNIDEL BEAUTY x POTETE Melting Color Balm
About: Glides on like a balm and melts into a sheer, hydrated fruit-toned wash. EX02 Berry Soda is a clear berry with a lemon lift; EX03 Sunny Steps is a watermelon-leaning coral. Both come with a matching fruit charm and the exclusive cotton bag — easily the best-looking thing in a summer touch-up bag.
Rakuten Japan price: approx. RM118 (JPY4,620)
3. Lip and cheek in one: unify your whole face
Product: SNIDEL BEAUTY x POTETE Tap On Glow Jelly
About: A jelly-textured lip and cheek tint you tap on with a fingertip to build natural colour and a glassy finish. Formulated with a vitamin C derivative, pomegranate extract and organic geranium oil. At 2.6g it travels easily, and one pot ties your lips and cheeks to the same tone — the lowest-commitment entry point in the collaboration.
Rakuten Japan price: approx. RM93 (JPY3,630)
4. The talking point: ice-cream-scoop marble eyeshadow
Product: SNIDEL BEAUTY Delightful Scoop marble eyeshadow
About: A domed marble-swirl eyeshadow modelled on a scoop of ice cream, in six limited shades. The creamy powder blends easily and the pearl shifts depending on the angle you pick it up from, so it works as eyeshadow, blush or highlighter. From EX01 Chunky Chocolate to EX06 Apricot Vanilla — the single most talked-about item in the collection.
Rakuten Japan price: approx. RM87 (JPY3,410)
5. The large format: marble swirl setting powder
Product: SNIDEL BEAUTY Delightful Scoop Large pressed powder
About: The scaled-up marble powder, at 6.5g enough for full-face use. The fine texture softens pores and fine lines for a matte finish that doesn’t read dry. EX01 is a berry marble pink, EX02 a lavender-and-milk swirl, and the case keeps the ice cream theme — a genuine presence on a dressing table.
Rakuten Japan price: approx. RM107 (JPY4,180)
6. The companion buy: limited 3-piece brush set
Product: SNIDEL BEAUTY Brush Assort, 3-piece set
About: Three limited-edition brushes — cheek, highlight and eyeshadow — with a dedicated pouch. The bristles are soft against skin and the sizing suits travel or touch-ups on the go. It is the natural partner to the marble powders above, and as a tool set it carries no cosmetic ingredients, making it the most straightforward item here to order.
Rakuten Japan price: approx. RM101 (JPY3,960)
Rakuten Japan Member Unboxings & Reviews
Over 800 customers have used Buyandship to score great deals on Rakuten Japan and shared their unboxing experiences! Check out real member reviews to easily find the best-value items and your next favorite buys.
Note: prices shown are official Japanese retail (tax included). Prices, stock, ingredients and release status may change — the retailer’s own site is the authority. Product images remain the copyright of the respective stores.
Shopping Tutorial: How to Shop Rakuten JP & Ship to Malaysia
Step 1
Go to Buy&Ship website to log in or register as a member.
Step 2
Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3
Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.
Step 4
Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.
Check and make sure correct items are added into cart, and proceed.
Step 5
Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.
Learn more: Step-by-Step Guide on Rakuten and How to Register As Member
Step 6
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. SGXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7
You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8
Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9
Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10
Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buy&Ship to receive your package as soon as possible!
FAQ
What is SNIDEL BEAUTY?
SNIDEL BEAUTY is the cosmetics line launched in 2021 by SNIDEL, the womenswear label under Japan’s Mash Holdings. It is known for its soft, feminine packaging design, fine pearl textures and wearable everyday shades, and has become one of Japan’s most talked-about makeup brands in recent years.
When did SNIDEL BEAUTY x POTETE launch, and can I buy it in Malaysia?
The POTETE collaboration launched on 3 June 2026 at Hankyu Umeda Main Store, then went on general sale from 10 June 2026 at directly operated stores and official online stores. You can order through a Japanese channel such as the official Rakuten Japan flagship store and forward the parcel home.
Will the Ice Cream Collection be restocked?
The ICE CREAM COLLECTION is limited quantity and no restock has been announced. Past limited collections have generally sold out for good. Order early in the release window and prioritise the shade you most want.
Is ordering from Rakuten Japan really cheaper than buying from a reseller?
The official Rakuten Japan flagship store sells at Japanese retail price, and with the yen at a low level the landed cost is usually below reseller pricing, since resellers add a service margin on top of Japanese retail. Shipping still needs to be factored in per order, so compare before you commit.