The highly anticipated @cosme 2025 mid-year rankings are out! As Japan’s most authoritative beauty awards, @cosme compiles genuine reviews from over a million users to select the best products annually. This year’s list features a range of outstanding skincare and makeup products. Use Buy&Ship’s reliable and fast Japanese forwarding service to get these award-winning items delivered straight to your doorstep!
Table of Contents
→ I. @cosme Japan Limited-Time Offers
→ II. @cosme Overall Beauty Product Recommendations
→ III. @cosme Skincare and Base Makeup Award Picks
→ IV. @cosme Best Value Beauty Product Picks
→ V. @cosme Japan Online Shopping Guide
I. @cosme Japan Limited-Time Offers
The @cosme SHOPPING PARTY is currently underway. Spend over ¥1,500 at Cosme Store to enjoy free local shipping. There are also numerous trial-sized products available, allowing you to try before committing to full-sized versions.
@cosme updates its promotions and activities every Friday, so stay tuned for more limited-time offers!
II. @cosme Overall Beauty Product Recommendations
HAKU Melano Focus V Whitening Serum
This whitening serum targets stubborn dark spots with a smooth texture that quickly penetrates the skin, suppressing melanin production to prevent spots and freckles, resulting in a more even and brighter complexion.
Malaysia Price：RM688
JP Price：RM322（JPY11,000）
SHISEIDO Ultimune Power Infusing Concentrate 50ml
The popular anti-aging serum returns with an upgraded formula. Featuring a refreshing green floral scent and a hydrating texture, it contains fermented camellia extract and moisturizing ingredients to enhance skin elasticity and radiance. Use morning and night to visibly improve dullness and dryness, leaving your skin smoother and more vibrant.
Malaysia Price：RM495
JP Price：RM444（JPY15,180）
THE ANSWER Super Lamellar Shampoo 400ml
This shampoo from KAO’s century-long research features a bergamot and laurel scent. Its serum-like texture utilizes unique “lamellar moisturizing technology” to form a protective layer on hair strands, enhancing moisture and shine. Free from silicones and preservatives, it’s ideal for those seeking gentle hair care.
Malaysia Price：RM129
JP Price：RM51（JPY1,760）
GIVENCHY Prisme Libre Skin-Caring Glow Foundation
This next-generation serum foundation combines micro-hyaluronic acid and yuzu-derived ceramides to provide coverage and hydration, ensuring long-lasting adherence and a natural, radiant finish that highlights your skin’s innate glow.
Malaysia Price：RM291
JP Price：RM235（JPY8,030）
ROSY ROSA Fan Powder Brush
This versatile fan-shaped powder brush features soft and dense bristles that evenly adhere to various facial areas, creating a natural makeup look. It comes with a brush cover for easy storage and portability, making it an essential tool in your makeup bag.
Malaysia Price：RM80
JP Price：RM35（JPY1,210）
&be Makeup Sponge
The popular makeup sponge returns with an upgraded design! Its professional cone shape fits the entire face and detailed areas, suitable for both dry and wet use. The new version includes hyaluronic acid to reduce friction, ensuring a natural and comfortable application for various base makeup products.
Malaysia Price：RM74
JP Price：RM22（JPY770）
III. @cosme Skincare and Base Makeup Awards Picks
SHISEIDO BENEFIANCE Brightening Gel Cream
This medicated gel cream combines whitening and moisturizing effects with a light and smooth texture. It penetrates the skin to suppress melanin formation, preventing spots and freckles while providing long-lasting hydration. Regular use diminishes fine lines caused by dryness, revealing a naturally clear and radiant complexion.
Malaysia Price：RM614
JP Price：RM306（JPY10,450）
Guerlain KISSKISS Bee Glow Lip Balm
Combining Corsican honey, propolis, and royal jelly, this lip balm offers hydration and a subtle pearl sheen. Its lightweight formula enhances your natural lip color, making it perfect for everyday wear or a no-makeup look.
Malaysia Price：RM218
JP Price：RM145（JPY4,950）
Elixir Whitening & Revitalizing UV Protector
This multi-functional UV lotion serves as a moisturizer, primer, and sunscreen. With a lightweight, non-greasy texture and SPF50+ protection, it addresses dryness, dullness, and loss of elasticity, keeping your skin soft, plump, and radiant throughout the day.
Malaysia Price：RM171
JP Price：RM109（JPY3,740）
Wonjungyo Daily Milk Cleansing Sheet
These cleansing wipes effectively remove makeup and impurities while maintaining the skin’s moisture balance. Their square shape and embossed texture ensure thorough cleansing, and the addition of centella asiatica extract soothes the skin, making them ideal for quick and gentle cleansing routines.
Malaysia Price：RM110
JP Price：RM54（JPY1,870）
IV. @cosme Best Value Beauty Product Picks
Dior Forever Glow Luminizer
This highlighter is truly stunning! Infused with hyaluronic acid, it provides a soft glow upon application, adhering seamlessly to the skin without caking. The fine pearl particles deliver a natural radiance, allowing you to create various looks from subtle daytime shimmer to dazzling evening glam.
Malaysia Price：RM276
JP Price：RM228（JPY7,810）
Laura Mercier Pure Canvas Primer Blurring
This primer contains skincare ingredients that focus on blurring pores and controlling oil while maintaining hydration. Its lightweight and comfortable texture enhances the adherence and longevity of your foundation, effortlessly creating a sheer matte finish and smoothing out all skin imperfections.
Malaysia Price：RM220
JP Price：RM164（JPY5,610）
SNIDEL BEAUTY 6-Color Eyeshadow Palette
This newly upgraded eyeshadow palette combines highly spreadable plant oils and skincare essences, ensuring smooth application without caking. Both matte and shimmer shades offer natural pigmentation, allowing for seamless layering without muddiness, and easily blending into deep, captivating eye looks.
Malaysia Price：RM263
JP Price：RM193（JPY6,600）
💡 Note: Product prices, quantities etc. may change due to sales. All subject to change. We do not own any of the pictures above nor affiliated with the brands mentioned. All credits are due to all of the brands featured in the article unless otherwise specified.
V. @cosme Japan Online Shopping Guide
Step 1
Go to the @cosme SHOPPING official Japan website.
Step 2
Add your desired items to the shopping cart. Click the right button to proceed to the cart or the left button to continue browsing.
Step 3
In the cart, click “Proceed to Checkout.”
Step 4
Before checkout, you need to log in or fill in the shipping information.
Step 5
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. MYXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 6
Choose whether to register as a member, then click “Proceed to Next Step with This Information.”
Step 7
Click the plus (+) sign to add your credit card details.
Step 8
After entering your credit card information, click “Save.”
Step 9
Review your order details and gift wrapping options, then click “Place Order” to complete your purchase. You will receive a confirmation email once your order is placed.
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