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Rakuten Japan Malaysia Shopping Guide: Easy Proxy Buying for Malaysian Shoppers

3rd January 2026

Rakuten Japan is one of the most established and trusted e-commerce platforms in Japan, offering a wide selection of beauty products, lifestyle items, character goods, and Japan-exclusive brands. For Malaysian shoppers, Rakuten stands out for its reliable merchants and strong product authenticity.

However, Rakuten Japan does not provide direct international shipping to Malaysia, and overseas payment methods are often restricted. This is why many Malaysians choose to shop through Rakuten Japan proxy buying, combined with order consolidation, to access Rakuten safely and conveniently.

What Is Rakuten Japan and Why Malaysians Shop There

Rakuten Japan is a marketplace dominated by official brand stores and authorised retailers. Compared to peer-to-peer platforms, Rakuten provides greater consistency in product quality, making it especially appealing to Malaysian shoppers who prioritise reliability.

  • Official brand and authorised stores
  • Wide selection of beauty, lifestyle, and character goods
  • Japan-exclusive and limited-edition products
  • Clear product specifications and store ratings

Why Malaysians Can’t Buy Directly from Rakuten Japan

  • Most Rakuten sellers ship only within Japan
  • International cards may not be accepted
  • Checkout and customer support are primarily in Japanese

To overcome these limitations, Malaysian shoppers typically rely on Rakuten Japan proxy buying together with Rakuten consolidation to complete their purchases.

Rakuten Popular Picks Loved by Malaysian Shoppers

ReFa CARAT Facial Roller

A cult-favourite Japanese beauty device by MTG, the ReFa CARAT facial roller is widely used for facial massage and skincare routines. It is frequently purchased on Rakuten due to its authenticity assurance and official store availability.


Sanrio Character Plush & Lifestyle Goods

Official Sanrio items remain extremely popular among Malaysian shoppers. Buying directly from Rakuten ensures access to genuine character goods, including Hello Kitty and limited seasonal releases.


Yunth Vitamin C Serum

The Yunth Vitamin C Serum is a fast-rising Japanese skincare favourite, known for its individually sealed formula. It is often purchased by Malaysian shoppers seeking Japanese skincare unavailable locally.


How to Buy from Rakuten Japan Using Proxy Shopping (For Malaysian Buyers)

Rakuten Japan does not offer direct international shipping to Malaysia, and many sellers only accept domestic Japanese payment methods. To shop from Rakuten Japan safely, Malaysian buyers typically use a proxy shopping service to complete their purchases.

Step 1: Find the Product on Rakuten Japan

Browse the Rakuten Japan website and select the item you want to buy. Review product details, seller information, and specifications carefully before proceeding.

Step 2: Submit a Proxy Purchase Request

Copy the product URL and submit it through your proxy shopping platform under Rakuten Japan proxy buying. The proxy service will check the item’s availability and confirm the purchase details.

Step 3: Confirm Price and Pay in MYR

Once the order is confirmed, you will pay the product price plus a proxy service fee (from 6%). Payment is made in Malaysian Ringgit (MYR), allowing clear cost tracking without exchange rate uncertainty.

Step 4: Item Arrives at the Japan Warehouse

After purchase, the Rakuten seller ships the item to a warehouse in Japan. If you have multiple orders, they can be stored temporarily before international shipping.

Step 5: Consolidation and Shipping to Malaysia

You may choose to combine multiple items into one shipment using order consolidation. This helps reduce overall shipping costs. International shipping fees are calculated based on total weight.

Once shipping is arranged, the parcel will be delivered directly to your address in Malaysia.

Conclusion

Rakuten Japan proxy buying offers Malaysian shoppers a structured and reliable way to access official Japanese products. By combining proxy purchasing with consolidation, you can shop with confidence while enjoying a broader selection than local stores.

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